Extra Black

Here’s a fun illustration that I did for a Holiday eCard.
(I developed the eCard too!)

I ran across a few quotes today that seemed to put many of my thoughts into words and thought I would share. Most seem to come from the ever articulate Paul Rand with one from Milton Glaser for good measure.

“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.”
Paul Rand

“Computers are to design as microwaves are to cooking.”
Milton Glaser

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
Paul Rand

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
Paul Rand

“Providing, meaning to a mass of unrelated needs, ideas, words and pictures – it is the designer’s job to select and fit this material together and make it interesting.”
Paul Rand